The medium I have chosen is On Star. The content is always being connected to someone while your in your car. That's where the middle picture comes in. If you have seen the On Star commercials it's always someone getting into a car crash and someone saying, "This is Amy from On Star i see you have been in a crash do you need assistance?" They then call the police for you and send them to your location. This tool is great to have in your car just for this purpose.