Merchants of Cool

Media professionals in most cases don't really try to get to know their audience and what they like. Intern they try to manipulate them buy telling them what they should like and what they should do. They figure this out through many different ways whether it be ratings, sales, groups, and e-mail responses. Media professionals can determine these things are workings through putting their advertisements in different places and seeing if they boost or drop sales. For example, kids shows they would show toy commercials. These media professionals are not really targeting kids though. Teens are the largest market segment. So the media professionals have meetings and groups of kids come in a study them on a day-to-day basis. As the movie showed these media professionals are now entering teens houses and looking to see what they like and what they have in their rooms. They look at what clothes they have and what movies and games they play. I feel like this is going a little to far. To invade someones privacy and pay them a couple dollars for it is just stupid. You can not base your conclusion about all teenagers on one teenagers room.